The ‘undecided voter’ must be a myth

by J Scott Christianson, Columbia Daily Tribune Columnist

At each presidential debate, the news channels corral a group of undecided voters, arm them with special remotes that instantaneously record their positive or negative reactions and then track the results to see which way they are leaning in response to various remarks. Graphed in real time across the bottom of the screen, you can tell what messages are resonating and which are a turn-off.

While this is a fascinating study in how language can affect opinion, my main question is: Who…