Dollar woes show high cost of low prices

by J Scott Christianson, Columbia Daily Tribune Columnist

If you don’t know who Gisele Bündchen is, you probably suffer from the same malady I do: being hopelessly fashion-challenged and fashion-world ignorant.

It turns out Bündchen is the world’s richest supermodel, earning more than $30 million in the first six months of this year for her modeling services. But she recently made the economic news when she reportedly refused to be paid by Procter & Gamble Co. in U.S. dollars because Bündchen has lost confidence in the value of our…