College name game is a troubling trend

by J Scott Christianson, Columbia Daily Tribune Columnist

A friend of mine runs his small IT consulting business from his house in St. Charles. Regardless of the fact that his company consists of himself and his little schnauzer, he has adopted the title “president and CEO.”

When we are given the freedom to pick our own titles, we tend to give ourselves a title that reflects our aspirations, not reality.

The same seems true of Missouri’s colleges and universities. Central Missouri State University, a moniker that…